(Free download) Basic Marketing Research (with InfoTrac)
• Gilbert A. Churchill, Tom J. Brown •
| #368695 in Books | 2003-06-02 | Original language:English | PDF # 1 | 10.75 x8.50 x1.00l, | File Name: 0324190972 | 738 pages
||0 of 0 people found the following review helpful.| Four Stars|By Manny|Tis a book, all there|0 of 0 people found the following review helpful.| This is full of scribbles. The last owner marked ...|By Customer|This is full of scribbles. The last owner marked through entire lines of passages, crossing things out. incredibly distracting and confusing. Should be noted when you re|About the Author|A recognized leader in the field of marketing research, Gilbert A. Churchill, Jr., joined the University of Wisconsin faculty after receiving his D.B.A. from Indiana University in 1966. Professor Churchill was named Distinguished Marketing Educ
This best-selling introductory marketing research text has undergone a complete transition in the fifth edition, making it completely accessible to students while still retaining one of it's greatest features- it's level of relevant and important information. Take a look at this revised text and you'll see how we combined a true managerial and decision-making emphasis, with the most thorough explanation of what marketing research is, and how marketing research is done....
[PDF.tj18] Basic Marketing Research (with InfoTrac) Rating: 4.70 (621 Votes)
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