||1 of 1 people found the following review helpful.| Why is this not hanging fire politically? Why are consumers so docile?|By Phil O.|Most every consumer I have discussed this with, has hassles with this problem of large, obscure contracts, and their slippery applications by major companies such as telecoms. In my earlier incarnation as a practicing lawyer, I recall trying a case defending a client's (not a telecom company, a||"What makes Bar-Gills argument both fresh and impressive is its detailed exploration of actual consumer markets and its careful argument that myopia, unrealistic optimism, and a lack of salience are playing a significant role in those markets." --Cass Sunstei
Consumers routinely enter into long-term contracts with providers of goods and services - from credit cards, mortgages, cell phones, insurance, TV, and internet services to household appliances, theatre and sports events, health clubs, magazine subscriptions, transportation, and more. Across these consumer markets certain design features of contracts are recurrent, and puzzling. Why do sellers design contracts to provide short-term benefits and impose long-term costs? W...
[PDF.cg23] Seduction by Contract: Law, Economics, and Psychology in Consumer Markets Rating: 4.74 (799 Votes)
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