(Free and download) Guidelines For Advertiser/Agency Contracts
❀ Lawrence J. Flink ❀
| #10256911 in Books | 2001-02-16 | Original language:English | File Name: 1563180707 | 25 pages
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An indisputable contract is the foundation for building stronger advertiser/agency relationships. The ANA's updated Guidelines for Advertiser/Agency Contracts offers advertisers clear and concise advice on the three fundamental phases of contract development:
1) initial negotiation of terms; 2) drafting an Interim Letter of Understanding; and 3) final contract refinement.
Written by Lawrence J. Flink, agency veteran and agency contract consultant, this gu...
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